Kanmani Kirubakaran-SEO Expert Chennai

My Journey from “Engineer to Digital Marketing Freelancer”: Navigating Passion and Success

Let me share my exciting journey with you, starting back in 2015 when I graduated as a B.Tech IT Engineer , I’ve always been passionate about helping others, and right after college, I became an Associate Trainer at a career enhancement institute. There, I had the privilege of guiding many talented students to secure jobs at top companies.

In 2016, I decided to explore the business world more deeply and joined Owler, a company that specializes in gathering business information and market research. It was an exciting role, but life took a turn in 2017 when I decided to leave my job due to my marriage.

The following years from 2018 to 2020 saw me take on a different role as a homemaker, caring for my little one. While it wasn’t a traditional career, it was a period of incredible personal growth and learning.

Fast forward to 2021, and I returned to Owler, this time as a Senior Market Researcher, ready for new challenges. But, due to some personal reasons I resigned my job. 

In 2022, I embarked on my entrepreneurial adventure, driven by my deep love for digital marketing, something I had been passionate about since my college days( In my college days without any prior knowledge on what digital marketing is, I designed a website for my dad’s farming business on a platform called Wix)

To start my entrepreneurial journey , I founded ‘Dream Earth,’ an online gardening store, just to learn digital marketing.

I was determined to master the art of digital marketing. I carefully crafted a website, leveraging my familiarity with Wix. I jumped into social media platforms like Instagram and Facebook, even starting my very own YouTube channel. My products soon found their way onto major e-commerce platforms like Amazon, Flipkart, and Meesho. 

My journey in digital marketing covered everything, from designing websites to managing advertisements, something important for small businesses. 

But for me, it was always about learning and understanding data more than focusing on sales.

My thirst for knowledge led me to attend lots of online seminars hosted by top experts in the field. I also became a proud member of the Womenpreneur Academy’ by Shreya Sharan Pawar—a wonderful online community empowering creative women entrepreneurs and freelancers in India. 

To further sharpen my skills, I decided to take a certified E-Commerce Course and gained some knowledge on E-commerce management.

In 2023, I realized that my true goal wasn’t just in running a business but in learning, freelancing, and teaching others about digital marketing. 

With this newfound clarity, I decided to gain some corporate experience through an internship. During this time, I stumbled upon Digital Deepak’s Micro Internship program, which is essentially a course paired with an internship opportunity, offered by PixelTrack. 

This experience helped me find my focus within digital marketing—Local SEO. To become even more skilled, I completed a comprehensive SEO course on Udemy.

Today, I’m thrilled to say that I’ve started my freelancing journey, specializing in SEO-Optimized Website Design and Local SEO. With valuable experience, I look forward to sharing my knowledge and helping others. 

My journey continues, and I’m excited to help businesses thrive online while also teaching the next generation of digital marketers.”

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