If you are a local business owner, you are in the right place to learn some best local SEO tools that help your business grow and increase your revenue.
I think you are aware of SEO it is abbreviated as Search Engine Optimization if not, it is just an organic marketing strategy that helps search engines and users to understand your content by optimizing your website.
Local SEO, as its name suggests, is a search engine optimization strategy for local business owners such as restaurants, clothing stores, bookstores, grocery stores, and pet shops to be found on local search results of Google.
According to BrightLocal, 87% of consumers used Google to evaluate local businesses and 98% of consumers used the Internet to find information about local businesses.
So it is important to get your business on Google Map Pack, which is the prominent position of local businesses on Google.
These are some common tasks of Local SEO
- Local Keyword Research
- Optimizing Google Business Profile (Formerly Google My Business)
- Local Content Creation
- Building Location Citations
Local SEO can be done manually but using SEO Tools makes your work much easier to optimize your local business, so then you can concentrate on the sales in the saved time.
To help you out, I have listed the 15 best Local SEO tools and their features including pricing. I have also included free local SEO tools and paid tools, choose what your business needs.
1. Google My Business/Google Business Profile
Google Business Profile(Formerly Google My Business) is a free local SEO tool by Google. It allows local business owners to list their businesses on Google
You can keep your customers engaged by posting images, adding updates, accepting online orders, and collecting customer reviews from your GBP listing
Key Features
- Increase visibility on Google
- Gain credibility with reviews
- Share business information with customers
Website: https://www.google.com/business/
Google Business Support:https://support.google.com/business/
2. BrightLocal
BrightLocal has a collection of SEO tools that helps local businesses enhance local rankings, boost traffic, get leads from local searches, and manage reviews.
This is one of the Go-To-Seo tools for all Local SEO Marketers, It also provides local SEO Audit, citation building, and Google Business Profile Audit
Key Features
- Local Rankings Tracking
- Local SEO Audit
- Reputation Management
- Listings Management
Plans & Pricing
Free 14-Days Trail
To Manage 1 location
- Track $39/mo
- Manage $49/mo
- Grow $59/mo
Contact their pricing page for more locations
Clients
- Orchard Care Homes
- Voyage Media Works
- Faithworks Marketing
Contact Information
Founder/ CEO: Myles Anderson
Headquarters: Brighton, UK
Website: https://www.brightlocal.com
3. Semrush Listing Management
Semrush is an All-in-one SEO Tool and is very famous among SEO marketers, helps in keyword research, site audit, competitor analysis, and backlink building
Semrush Local helps local businesses with the listing management tool, review Management tool, and map rank tracker (heatmap) tool.
Listing Management Tool helps your local business with NAP(Name, Address, Phone number) management, GBP Integration, and Citation Building.
Key Features
- Automatic NAP Management
- Google Business Profile Integration
- Manage reviews & track competitors
- Stand out on maps
- Duplicate deletion
Plans & Pricing
- Semrush Local Basic plan
20 per month per location
- Premium plan
Additional $40 per month per location
Clients
- Pointe Pest Control
- Sam The Concrete Man
- KuchyneValent
Contact Information
Founder/ CEO: Oleg Shchegolev
Headquarters: Boston, Massachusetts
Website: https://www.semrush.com/listings-management/start/
Customer Support: https://www.semrush.com/kb/support/
4. Moz Local
Moz Local is an all-in-one SEO software suite that helps local business owners reach more customers using local SEO and reputation management tools
It helps you to check NAP citations in local search engines and directories and it has a local reporting tool that measures the local online presence and GBP profile completeness, It is considered as best local SEO tools by marketers.
Key Features
- Manage & Sync Business Listings
- Robust Review Management
- Easily Post New Updates & Offers
- Powerful Reporting & Insights
Plans & Pricing
- Lite $10/mo
- Preferred $14/mo
- Elite $23/mo
Clients
- Coalmarch Productions
- TopSpot
- Zillow
Contact Information
Founder/ CEO: Rand Fishkin
Headquarters: Downtown Seattle
Website: https://moz.com/products/local
Customer Support: https://moz.com/help/contact
5. Uberall
Uberall is an SEO software that provides AI-powered multi-location marketing, listing, and reputation management for your local business.
It helps you with location marketing to increase your brand visibility and customer loyalty which leads to sales
Key Features
- Review Management
- Locator & Local Pages
- Insights & Analytics
- Listings Management
Plans & Pricing
- Get Found Plan
- Be Chosen Plan
- Thrive Plan
- Contact to quote pricing for all plans
Clients
- Daniel’s Jewelers
- Barcelo Hotel Group
- Brose
Contact Information
Founder/ CEO: Florian Hubner
Headquarters: Detroit, MI
E-Mail: sales@uberall.com
Phone Number: 1-424-233-1185
Website: https://uberall.com/en-us
Customer Support: https://uberall.com/en-us/contact-us
6. Tribelocal
TribeLocal is a Local SEO tool that helps business owners manage their online presence by building online citations, tracking page ranking, and managing reputation.
It also provides offline campaigns, ranking analysis, and web traffic analysis to your business, try for your business, and make some impact on your business listings.
Key Features
- Citation Management Reputation Management
- Ranking Analysis
- Web Traffic Analysis
- Offline Campaigns
- Google Business Directory
Plans & Pricing
- Free 7 days Trail
- Starter $29
- Growth $49
- Business $69
Clients
- iProspect
- Havas
- Orange Business Services
Contact Information
E-Mail: support@tribelocal.com
Phone Number: 1-888-440-4125
Website: https://tribelocal.com/all-features/
7. Chatmeter
Chatmeter is an AI-powered brand and reputation Intelligence platform for local businesses to maintain their online presence and reviews.
It helps multi-location brands maintain all their data including their citation details and reviews on the same platform.
Chatmeter also provides CX management, social media presence, website analysis, and reports for all multi-location local businesses.
Key Features
- Brand and Reputation Intelligence Platform
- Analytics and insights
- Reputation management
- Social media managementListings management
- Local pages
Plans & Pricing
- Book Free Demo
Clients
- A&W
- Brookshire Brothers
- Mister Transmission
Contact Information
Founder/ CEO: John Mazur
Headquarters: San Diego, CA
E-Mail: info@chatmeter.com
Phone Number: 619- 795-6262
Website: https://www.chatmeter.com/solutions/local-pages/
Customer Support: https://www.chatmeter.com/contact/
8. Birdeye
Birdeye is a review software & messaging platform that helps to manage reputation and custom experience for multi-location businesses.
If you are a business owner of multiple location businesses, give it a try and it also helps to collect customer surveys and manage social media which will enhance your business.
Key Features
- Listing Management
- Webchat
- Referral Management
- Social Media Management
Plans & Pricing
- Contact For Pricing
Clients
- OptumBlaze Pizza
- BMW
Contact Information
Founder/ CEO: Naveen Gupta
Headquarters: Palo Alto, CA
E-Mail: info@chatmeter.com
Phone Number: 1-800-561-3357
Website: https://birdeye.com/local-seo-audit/
Customer Support: https://support.birdeye.com/
9. Vendasta
Vendasta is a SaaS company that builds software and services that provide marketing solutions to small and medium-sized local businesses
It helps marketing agencies, business consultants, managed service providers (MSPs), media companies, and broadcasters, Multi-location companies, and franchises but it does not directly support small businesses.
Key Features
- Reputation Management
- Local Business Listing
- E-Commerce Management
- Content Marketing
Plans & Pricing
- Free 14 days Trail
- Starter $79
- Professional $499/mo
- Premium $999/mo
- Enterprise Custom Pricing
Clients
- The Janice Christopher Marketing Agency
- Boostability-SEO Agency
- Apartments.com
Contact Information
Founder/ CEO: Brendan King
Headquarters: Saskatoon, Canada
Phone Number: 1-306-955-5512
Website: https://www.vendasta.com/local-listings/
Customer Support: https://www.vendasta.com/contact/
10.Nozzle
Nozzle is a local SEO tool that provides SERP monitoring which helps business owners to track unlimited competitors.
It is important to know your competitors in the local market as it helps to move your business ahead of all competitors, So, use this tool to monitor your search engine results and your competitor’s SERP results.
Key Features
- Keyword clustering
- Reputation Management
- Brand Tracking and Monitoring
- Competitive Analysis
Plans & Pricing
- Free Trail Available
SMB
- Basic $49/ mo
- Advanced $99/ mo
- Pro $249/ mo
- Pro Plus $499/ mo
Businesses
- Business Basic $999/ mo
- Business Advanced $2,499/ mo
- Business Pro $4,999/ mo
Clients
- Locomotive Agency
- Timberline Marketing
- RicketyRoo Inc.
Contact Information
Founder/ CEO: Derek Perkins
Headquarters: South Jordan, Utah
Website: https://nozzle.io/
Customer Support: https://nozzle.io/contact/
11. Synup
Synup is a listing & reputation management software that helps business owners in brand building, reputation management, and customer acquisition.
It is also used to create location pages, maintain reputation, and manage social media presence for your business, give it a try.
Key Features
- Listing Management
- Review Monitoring
- Marketing Campaign Management
- Social Media Management
- Store Locator & Local Landing Pages
Plans & Pricing
- Book Demo
- Free Trail Available
Clients
- Lincare- A Linda Company
- GoBeRewarded Marketing Agency
- Vistaprint
Contact Information
Founder/ CEO: Ashwin Ramesh
Headquarters: Newyork, USA
Phone Number: 1-844-228-2852
Website: https://www.synup.com/
Customer Support: https://www.synup.com/contact
12.Ispionage
Ispionage is a local SEO tool designed to help businesses monitor search ads, keyword rankings, and competitor performances.
It helps in competitor analysis where you can find the keywords used and their ranking in Google results so that you can create content around the same keywords.
Key Features
- Competitor Research
- Campaign Watch
- Keyword Tracking
Plans & Pricing
- 30-day Money-back Guarantee
- Starter $59 /mo
- Professional $99 /mo
- Advanced $299 /mo
Clients/Testimonials
- Oli Gardner,
Founder of Unbounce
- Carl Chapman,
Digital Marketing Expert at Thomson Reuters
- Larry Kim,
Founder & CTO of Wordstream
Contact Information
Founder/ CEO: Leon Krishnayana, Former CEO and founder
Headquarters: San Jose, CA
Phone Number: 1-408-725-2942
E-Mail: support@ispionage.com
Website: https://blog.ispionage.com/local-seo-competitor-analysis.html
Customer Support: https://www.ispionage.com/ContactUs
13. SE Ranking
SE Ranking is an SEO tool to do SEO tasks like keyword research, competitive analysis, rank tracking, website audit, and backlink check.
This tool is also very famous among SEO marketers as it provides a complete package of SEO services such as website audit, keyword research, local marketing and competitor analysis
Key Features
- Keyword Research
- Content Marketing
- Competitor Analysis
- Local Marketing
- Website Audit
- On-Page SEO check
- Backlink Check
Plans & Pricing
- Free Two Weeks Trail
- 1 location $7 /mo
- 5 locations $29 /mo
- 10 locations $48 /mo
- 50 locations $181 /mo
Clients/Testimonials
- Zapir
- Bed Bath and Beyond
- Trustpilot
- Hunter Engineering Company
Contact Information
Founder/ CEO: Alex Dymovich
Headquarters: Delaware, United States
Website: https://seranking.com/local-marketing-tool.html
Customer Support: https://seranking.com/contact.html
14 .Nightwatch
Nightwatch is SEO Tracking Software that provides real-time search engine rankings of your businesses from any location.
It provides a complete package of AI-powered SEO Monitoring, site audit, reporting, keyword tracking, and analysis for your local business.
Key Features
- Rank Tracking
- Reporting
- Site Audit
Plans & Pricing
- Free 14 days Trial
- 250 keywords $32/month
Clients/Testimonials
- Shopify
- Sony
- Booking.com
Contact Information
Founder/ CEO: Aljaz Fajmut
Headquarters: Koroska, Slovenia
Website:https://nightwatch.io/blog/ultimate-guide-to-tracking-local-rankings
Customer Support:https://nightwatch.io/contact
15. SekelTech
SekelTech is a local SEO tool for retail brands that helps with Hyperlocal SEO Automation, Organic D2C commerce management, and remarketing of products and services.
It also helps local business owners selling national and global brands to get discovered online and deliver a good customer experience.
Key Features
- Data Integration
- Listing ManagementStore Locator
- Review Management
- Demand generation
Plans & Pricing
- Get Free Audit
- Contact For Pricing
Clients
- Bridgestone
- Grohe
- Kalyan Jewellers
Contact Information
Founder/ CEO: Rakesh Raghuvanshi
Headquarters: Pune, Maharashtra
Phone Number: 91-794-256-9371
E-Mail: info@sekel.tech
Website:https://sekel.tech/discovery-platform
Customer Support: https://sekel.tech/company/contact-us
Conclusion
These are the list of best local SEO tools you can use for local marketing services and if you are a local business owner make sure you choose the 5 tools for local SEO related to your business and practice them.
Keep rocking with your increase in in-store customer flow and revenue by using these amazing local SEO tools.
Need help with local SEO services and Google Business Optimization for your business, Don’t hesitate to contact me, I am here to help.
